you got to expect it's going to use power and no different than detroit uses power to make cars. >> the great irony of tech is -- >> also the point they're going to hit a wall at some point. you can't continue to suck up that much energy and have 90% waiting for the big search to come. >> watching the program there will be a dozen entrepreneurs. >> might be better to invest in that than a social needia site. >> sounds like that's where the money should go. >> do something. >> we should start a "squawk" fund. >> @squawkfund. i've got a blackberry and no personal e-mail account so i'm so out of this. >> you have a lot of inside information, too. >> hello. >> hello. okay. there are going to be more and more applications using the cloud and these data centers, it's nowhere close, we're only seeing the beginning of the amount of information from mobile, from the web, from other places that are going to be stored in the cloud so there does have to be a more energy efficient solution. >> the cloud is now, this is the cloud around the cloud. the cloud just means all the software we used to down